RIVET RED ROVER calls over the best and brightest interns
29 Apr 2016
RIVET found an ingenious new way to hunt for a fresh crop of creative interns this spring: have the current interns create a competition for prospects to try to take their place. And thus RIVET RED ROVER was born.
RIVET’s social media was taken over and RED ROVER used playful smack talk to “call over” interns from all the major schools with killer advertising programs around the GTA. The campaign was a huge success. The spots were filled with hand-selected copywriter and art director prospects. The RIVET creative team was able to meet with the talent in speed sessions during the event.