The Most Contagious Campaigns of 2020
07 Dec 2020
Designed to resemble the stock market, the Publicly Traded platform was promoted through IPO-themed ads on social media and financial websites that urged people to ‘Minimize Risk. Maximize Pleasure’. FCB/SIX New York’s campaign successfully deployed this monetary metaphor to convey the urgency of risks around STIs. It also inspired Australian men to nurture their sexual wellbeing the same way they’d nurture their portfolio.
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